While Weiken.com’s managing director Vincent Neo’s chief talent may be design, he is also a marketer at heart. A strong believer in branding, he has positioned his company’s strategy by taking inspiration from the branding campaigns of large companies like OSIM and Amazon.com. “Branding is crucial to companies in industries like ours where it is important to extend reach and build a strong reputation in order to ensure a consistent customer stream,” he explains.

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